Univision Creator Net and Golden Boy Promotions ink deal

The Univision Creator Network (UCN) announced a partnership with Golden Boy Promotions, Oscar de la Hoya’s national boxing promotional company, to develop digital native content for Golden Boy’s YouTube channel. UCN will provide its digital expertise to one of boxing’s most active and respected promoters developing digital campaigns and collaborating on sales and marketing opportunities. As part of the deal, Univision will be Golden Boy’s exclusive partner to sell pre-roll media on its YouTube channel. Creators will also attend live events to engage with boxing fans across all their social media platforms.

“We are looking forward to partnering on digital campaigns to bring the power of both Univision Creator Network and Golden Boy Promotions. The ‘Influencer Night’ at the Bernard Hopkins vs. Joe Smith Jr. fight is the first of many collaborations we are excited to launch as part of our partnership,” said Jennifer Perri, Director, Partnership Development & Multi-platform Strategy, Univision Creator Network.

Golden Boy will host an influencer night at the highly anticipated “Final 1” battle between Bernard “The Executioner” Hopkins and Joe Smith Jr. on Saturday, December 17 at the “Fabulous” Forum in Los Angeles. The bout will be televised live on HBO World Championship Boxing®. UCN influencers Josh Leyva, Daisy Marquez, David Alvarez, Jeremiah and Ezequiel Cardenas and Gina Fey will attend the event providing fans with a unique, VIP perspective from the Gold Carpet, inside the arena and up close and personal with Oscar de La Hoya.

“The Univision Creator Network and Golden Boy partnership marks a new era for boxing as we look to strategically expand our digital presence and build stronger engagement with our audience,” said Oscar De La Hoya, chairman and CEO of Golden Boy Promotions. “UCN’s experts will work to create compelling content with digital stars that will resonate with Hispanic millennials. I look forward to working with them.”