Univision launches Nuestra Belleza Latina Casino app
March 20, 2015
Univision Communications Inc. has launched a mobile and tablet game app for Nuestra Belleza Latina (Our Latin Beauty) featuring this season’s contestants. Nuestra Belleza Latina Casino is Univision’s first licensed mobile game app for a show.
“In its ninth season, our viewers can’t get enough of Nuestra Belleza Latina and now our gaming app allows them to have the deeper engagement they crave,” said Tonia O’Connor, president, Content Distribution and Corporate Business Development, Univision Communications Inc. “We are expanding the successful and growing NBL franchise by partnering with a leading app developer. It’s a partnership that puts us front and center and allows us to break through the consumer challenges of app discovery.”
“Univision is pleased to offer our audiences another way to connect with our engaging programming,” said Alberto Ciurana, president, Programming, Univision Communications Inc. “Nuestra Belleza Latina Casino is a fun and exciting game to keep the action going all year long, even after the season ends.”
