U.S. Total Video [Report]

comScore, Inc.  published The U.S. Total Video Report. The report provides context for Americans’ shifting TV consumption habits. As the viewing environment becomes increasingly fragmented with a wider array of devices and sources of content, it’s more important than ever to gain a complete understanding of TV audiences and their viewing behaviors across multiple platforms.

Key questions answered in the report include:

  •     What percentage of time are viewers watching TV on each platform?
  •     Which segments of the population are mostly likely to use video streaming devices to view TV content?
  •     What are the main drivers causing consumers to watch TV online?
  •     How frequently and via which platforms are viewers binge watching TV shows?
  •     What are the most important content genres for pay TV subscribers that are keeping them from “cutting the cord”?
  •     How does household size affect pay TV and Netflix subscriptions?

To download report CLICK HERE.

 

 

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