“As the leading choice and voice of Latinos in the U.S., we are deeply committed to improving the lives of our community, our viewers and our employees,” said Mónica Gil, EVP & Chief Marketing Officer, NBCUniversal Telemundo Enterprises. “According to the American Heart Association, almost one in two Hispanics suffers from a cardiovascular disease and high blood pressure. ‘Exatlón Challenge’ is our effort to provide our community easy-to-access resources and tools to live a healthy life.”
Telemundo’s “Exatlón Challenge” invites Hispanics to improve their cardiovascular health as outlined by the American Heart Association’s ‘Life’s Simple 7’ guidelines. The American Heart Association has defined ideal cardiovascular health based on seven risk factors that people can improve through lifestyle changes: smoking status, physical activity, weight, diet, blood glucose, cholesterol, and blood pressure. Studies show people in optimal ranges of ‘Life’s Simple 7’ have a lower risk of heart disease and stroke compared to people in poor ranges.
“Nearly half of all U.S. adults have some form of cardiovascular disease,” said Chief Medical Officer for Prevention at the American Heart Association, Eduardo Sanchez, M.D. “The good news is that small changes can make a difference. AHA's Life’s Simple 7 can help improve heart health and reduce the risk of developing heart disease and the risk of type 2 diabetes.”
The initiative will provide the community, viewers and employees resources and tools via a digital platform branded “Exatlón Challenge” featuring advice and information on how consumers can commit to a healthier lifestyle and guidance on how to meet individual goals. Registered participants will receive weekly newsletters throughout the challenge and have the option to join an “Exatlón Challenge” Facebook Community where they can communicate with other participants making the commitment to better health.
The campaign will feature a series of segments on Telemundo’s morning show “Un Nuevo Día,” hosted by Jennifer Salinas, a former Exatlón contestant and world-champion boxer. Inspiring stories of “Exatlón Challenge” will also be shared on Telemundo’s Noticias Mediodía segments.
According to the latest facts from the American Heart Association about Hispanics and Cardiovascular diseases:
- Among Hispanic adults age 20 and older, 2013-2016, 49% of males and 43% of females had cardiovascular disease.
- Among Hispanics age 20 and older, 2013-2016, 47% of the males and 41% of the females had high blood pressure.
- Among Hispanics age 20 and older, 40% of males and 39% of females had higher than average of cholesterol
- Between 2011-2014, 80% of Hispanic males and 77% of females were overweight or obese.
Throughout the year, the campaign will feature on and off-air consumer and employee activations around key health and wellness milestones including American Heart Month, World Heath Day, National Breast Cancer Awareness Month, American Diabetes Month and World AIDS Day.