2016 U.S. Cross-Platform Future in Focus [REPORT]

March 31, 2016

comScore, Inc. published its 2016 U.S. Cross-Platform Future in Focus report. The report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, search and e-commerce, with an eye toward what these trends mean for the year ahead.
Key topics covered in the 2016 U.S. Cross-Platform Future in Focus report include:

  •     How traditional TV viewing is shifting to digital, video on demand and over-the-top
  •     The shift in digital media time towards mobile devices, particularly smartphones
  •     The growth in digital media audiences, including fast growing properties and mobile apps
  •     Growth among leading social networks and the composition of their audiences
  •     Digital advertising challenges, such as ad-blocking, viewability and invalid traffic
  •     The continued channel shift toward digital commerce and the emergence of mobile commerce

To download report CLICK HERE.

 

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