2017 U.S. Cross-Platform Future in Focus [REPORT]

March 23, 2017

comScore, Inc. published its 2017 U.S. Cross-Platform Future in Focus report. The report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, box office and e-commerce, with an eye toward what these trends mean for the year ahead.

Key topics covered in the 2017 U.S. Cross-Platform Future in Focus report include:

  •     How time-shifted and over-the-top viewing is altering the TV viewing landscape
  •     The ongoing shift of digital media audiences to mobile
  •     The year’s biggest and fastest growing mobile apps and digital media properties
  •     The importance of social media and video platforms
  •     The impact of viewability and invalid traffic in the digital ad ecosystem
  •     Mobile’s growing share of online shopping and commerce
  •     The top studios and films at the 2016 box office

To download report CLICK HERE.

 

 

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