Latinum: U.S. Multicultural Consumer Marketing Strategies [eBOOK]
April 26, 2016
Over the past decade, U.S. Multicultural consumers drove over 100% of total economic expenditure growth, and now comprise ~50% of the Millennial and youth populations. If these are priority segments, you will find our new eBook very useful. It helps marketers evolve their strategies to succeed in an increasingly Multicultural marketplace.
This ebook is based on our proprietary research and work performed with over 100 Fortune 500 brands. It provides insight into:
- Latinum’s proprietary Total Market framework: Marketing Across the Cultural Contiunuum
- Overview of our 4 Total Market Playbooks used to target Multicultural segments
- Strategic Planning
- Organization Design & Operation
- Insights & Product Development
- Execution (bonus ‘Stretch Strategies’ case studies included in eBook)
To download CLICK HERE.
