The Nielsen CMO Report 2018 [REPORT]
June 9, 2018
Driving brand growth through marketing has never been more important—or more complex. With this in mind, we launched the first in an annual series of CMO reports. Our research, based on in-depth interviews and extensive survey data, is a look into the minds of today’s CMOs as they tackle the challenges of an increasingly fragmented marketplace.
Across nearly all business verticals, marketers reported large shifts in how they evaluate, measure and budget across media channels. CMOs made it clear that it’s not more data they’re looking for, rather better insight.
To download report CLICK HERE.
