September 01, 2016

Finalists in the Association of National Advertisers’ 2016 Multicultural Excellence Awards competition were announced today, and the winners will be honored in October for their industry-leading multicultural advertising campaigns run between June 2015 and June 2016.

More than 30 companies were named as finalists in 12 separate categories. Grand prize winners in each category will be announced at a ceremony during the ANA’s 18th Annual Multicultural Marketing & Diversity Conference, October 9–11 in Los Angeles. There also will be a “Best in Show” award which will be presented to the best of the grand prize winners across all 12 categories.

The brand and agency finalists in each of the 12 categories are:

African-American

Dark and Lovely (L’Oréal), TAG Creative
McDonald’s, LimeGreen Moroch
Wells Fargo, Muse

Asian

Chase Digital Banking Services, interTrend Communications
City of Hope, IW Group
McDonald’s, IW Group

Audio

McDonald’s, LimeGreen Moroch
Mind Fuel School, Alma DDB
USDA Animal and Plant Health Inspection Service, Sensis


Business-to-Business

Prudential, Prudential Advertising
Univision Communications, Blanco Lorenz
Univision Communications, Blanco Lorenz


Digital, Social, and Mobile

Denny’s, Casanova McCann
Toyota Tacoma, Conill
Verizon Wireless, Zenith (Publicis Media)


Experiential Marketing

Coca-Cola, Elemento L2
NESCAFÉ Clásico (Nestlé USA), Casanova McCann
Sprite (The Coca-Cola Co.), Wieden+Kennedy New York


Hispanic

CHIRLA Action Fund, Walton Isaacson
Coca-Cola, DAVID
Tide (Procter & Gamble), Conill


LGBT

MassMutual, MullenLowe US
Necco, Hill Holliday
This Free Life (Food and Drug Administration), Rescue


People with Disabilities

Autism Speaks, BBDO New York
Duracell (Berkshire Hathaway), Anomaly
Walt Disney World, Disney’s Yellow Shoes

 
Print

AARP, DAE Advertising
XFINITY (Comcast), Burrell Communications
XFINITY (Comcast), Grupo Gallegos


Total Market

Honda Civic, Quantasy/Muse Communications
Kleenex (Kimberly-Clark Corp.), J. Walter Thompson
Tylenol (Johnson & Johnson), J. Walter Thompson


Significant Results

American Girl (Mattel), Mattel
Ram (Fiat Chrysler Automobiles), Lopez Negrete Communications
Tide (Procter & Gamble), Conill

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing. A portion of the proceeds collected from the award submission fees will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

 

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