Azteca America New York and client Boost Mobile, part of the Sprint Prepaid Group, will present a free concert in New York City on April 11th as part of Boost Mobile’s “Musica Sin Limite” concert series. The concert will feature performances by two lively cross-genre Latin music groups, Latin Grammy®-nominated Alkilados and indie band Minimal.
The New York event is the final event in the series, following concerts in Miami, San Antonio and Chicago. The “Musica Sin Limite” campaign also features streamlined Boost Mobile promotional spots on-air and on Azteca’s social media platforms.
“Our ‘Musica Sin Limite’ series is an exciting way to engage with New York’s Hispanic millennials with a customized campaign we built for our partner,” said Gary Pacheco, Station Manager, Azteca America New York. “Our local market partnerships like this are essential to bringing our partners’ messages to the Hispanic market in a meaningful way.”