Chef Lala tapped as Spokesperson for the HERDEZ Brand

The makers of the HERDEZ Brand named Latin food chef and author Chef Lala as spokesperson. As part of their first collaboration, Chef Lala brings the perfect “carne asada” this summer with authentically unique Latin flavors featuring HERDEZ® Brand Salsa Verde, Salsa Casera and hints of the much-anticipated Guacamole Salsa.

“I love HERDEZ® salsas! It’s exciting to work with a brand that’s been in my pantry through generations,” said Chef Lala, accomplished celebrity chef and certified nutritionist. “A ‘carne asada’ isn’t just a grilled skirt steak, it’s a social gathering with friends, family and great food at the center. HERDEZ® Brand salsas are the secret ingredient that enhance the multidimensional flavors of that great food-making it absolutely delicious!”

“Chef Lala is a first-class chef, the makers of the HERDEZ® Brand are proud to partner with her,” said Gilberto Gutierrez, senior brand manager for HERDEZ® Brand. “We’re certain ‘carne asada’ lovers will enjoy Chef Lala’s classic recipes throughout the summer and beyond.”