Pepsi announces music partnership with Prince Royce
April 24, 2014
Pepsi announced its partnership with Prince Royce and welcomes the artist as the newest member of the Pepsi music family. This year-long, multi-faceted partnership with Royce will include support of his U.S. summer tour and a national ad campaign.
Earlier this year, Pepsi and Prince Royce teamed up to surprise New York fans with a free performance the week leading up to Super Bowl XLVIII. In addition, Prince Royce appeared in a fun Pepsi intermission spot that aired during this year’s 56th Annual GRAMMY Award show.