Pepsi announces music partnership with Prince Royce

Pepsi announced its partnership with Prince Royce and welcomes the artist as the newest member of the Pepsi music family. This year-long, multi-faceted partnership with Royce will include support of his U.S. summer tour and a national ad campaign.
 
Earlier this year, Pepsi and Prince Royce teamed up to surprise New York fans with a free performance the week leading up to Super Bowl XLVIII. In addition, Prince Royce appeared in a fun Pepsi intermission spot that aired during this year’s 56th Annual GRAMMY Award show.
 

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