Pepsi Football Roster introduces Blue Card to The Global Game

#BLUECARD – Continuing its longstanding history of fueling football passion around the world, Pepsi announced its 2016 global roster of all-star players today. The Pepsi team, uniting thrilling international talent from top clubs, will spark excitement throughout the year with a new integrated global campaign, the Pepsi Blue Card (#BlueCard).

The Pepsi lineup of superstars includes Argentinian striker Sergio Agüero (Manchester City), Colombian phenom James Rodríguez (Real Madrid), Belgian team captain Vincent Kompany (Manchester City), Chilean leading scorer Alexis Sánchez (Arsenal) and Spanish goalkeeper great David de Gea (Manchester United).

The 2016 global Pepsi football team will be featured in a variety of integrated campaign elements, anchored by a global television commercial:

Bringing to life the Pepsi Blue Card, an unsuspecting pair of delivery drivers get the surprise of a lifetime as a pickup game with members of the Pepsi team breaks out in the most unexpected fashion.

“The Pepsi Blue Card was created to stop boredom in its tracks and unleash unexpected moments of fun,” said Carla Hassan, SVP, Global Brand Management, PepsiCo Global Beverage Group. “While the traditional red or yellow card might stop play, the Pepsi Blue Card signals that things are about to get exciting – which is a perfect kick start to the year for our iconic brand.”