Presidente Beer and Gente de Zona announce partnership

Presidente announced an official partnership with Gente de Zona.  The official partnership will have a dedicated focus on Hispanic consumers primarily residing in the eastern United States.

“We are bringing the fun Caribbean lifestyle experience to consumers and there’s not a better Latino music duo that exemplifies the spirit and attitude of that region than Gente de Zona,” said Mariana Lever, senior brand manager, regional brands for Anheuser-Busch. “Their high-energy and fusion of Caribbean rhythms are the perfect mix that Presidente embodies.”

As part of Presidente’s Caribe Mode On Hispanic summer marketing campaign, Gente de Zona will take part in branded photo shoots, be featured on OOH, radio, POCM, digital and the band will incorporate Presidente throughout its regional music tour in Miami and New York.

“Our association with Presidente feels like we never left the Caribbean, it’s refreshing to bring a taste of home to the U.S.,” said Alexander Delgado, lead group member for Gente de Zona. “We look forward to bringing our music fans and Presidente together – it will be an exciting summer!”

 

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