Telemundo announced the sponsors of 2017 Billboard Latin Music Awards. This year’s sponsors include Comcast/Xfinity, Ford F-150, Garnier Fructis, M&M’s®, Pantelion Films’ “How to be a Latin Lover,” Sprint, State Farm®, Target, Toyota and UnitedHealthcare. Additionally, the network partners with Snapchat, BuzzFeed, musical.ly, live.ly, Tagboard, Revolver and top social influencers for exclusive digital and social coverage of the show.
Hosted by internationally acclaimed actress Kate del Castillo and renowned actor, singer and songwriter Carlos Ponce, the award show will be produced and broadcast live by Telemundo on Thursday, April 27 at 7pm/6c from The Watsco Center at the University of Miami in Coral Gables, Florida. Finalists of the show include Shakira, Enrique Iglesias, Marc Anthony, Pitbull, Nicky Jam, Daddy Yankee, Maluma, Carlos Vives and Juan Gabriel.
“Through the work of our team at Telemundo, and our expanded partnerships, the 2017 Billboard Latin Music Awards is truly an unparalleled premium content experience reaching consumers on every platform,” said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. “We are excited to work with such a great group of marketers to bring their messaging to this program's engaged audience with multi-platform integrations at scale.”