The live event promo, “Despacito” launched the 2017 Confederations Cup and into the 2018 World Cup campaign that debuted during the Latin Billboard Awards. The hit song highlighted the thrill of soccer in a fun and interesting way. The promo spot garnered significant engagement across social media and helped to promote both events with the use of music. “Besame” won Bronze in the same category.
“Besame” created excitement leading up to the 2018 FIFA World Cup™ by combining nostalgia, fandom and a popular classic song, covered by many, to establish the fact that the quadrennial international football tournament is a historic event with immense importance to fans, players, and coaches who have had the joy of winning and celebrating a World Cup. The Spanish language song, which means “kiss me,” captures the desire that everyone who touches the Cup wants to kiss it. “Despacito” won Silver in the same category.
The production and creative team behind “Despacito” and “Besame” included Bill Bergofin, Senior Vice President, Marketing; Sandra Rojas, Vice President, Marketing; David Benrey, Creative Director; Roman Beltran, Creative Manager; Juan Daniel Rico, Editor; and Giuliana Carrasco, Writer/Producer. “Besame” also had the support of Antonio Astacio, Audio Engineer; Juan Carlos Albornoz, Preditor; Sandra Rojas, Vice President, Marketing; and Juan Carlos Torrealba, Audio Engineer.
Across eleven regional and global competitions, the PromaxBDA Awards honor the teams harnessing passionate fandom to drive audiences, create value, and build the biggest brands in entertainment. The Global Excellence competition, awarded each June showcases the best in the business from every region. Other competitions recognize innovation and excellence in North America, Europe, Latin America, Asia, Africa, India, Australia and New Zealand, the U.K., local broadcasting, and game marketing.