Univision Communications Inc. announced brand partners for the 33rd annual “Premio Lo Nuestro,” presented by T-Mobile. The longest-running music awards show on U.S. Spanish-language television will welcome the Ford F-150, H&R Block, McDonald’s, State Farm®, and Walmart, joining T-Mobile for a night celebrating hope, resilience, and music.
“’Premio Lo Nuestro’ is one of the biggest nights on television and this year’s celebration promises to be more special than ever,” said Donna Speciale, president of Advertising Sales and Marketing, Univision. “I’m thrilled that so many great brand partners are once again joining us as we come together to celebrate hope, resilience and the best in Latin music.”
Partner Activation Details for “Premio Lo Nuestro” 2021:
- T-Mobile is back for the ninth year as the presenting sponsor of “Premio Lo Nuestro.” As the leader in 5G coverage and with faster speeds in more places, T-Mobile is bringing together fans across the country to experience “Premio Lo Nuestro” and an unforgettable night of music alongside performing artist Camilo and social influencer Evaluna Montaner de Echeverry. Fans will follow along virtually with Camilo and Evaluna behind the scenes on their journey to “Premio Lo Nuestro,” as they find new ways to engage and connect through exclusive social content using the hashtag #5GesLoNuestro. The night of the show, fans from across the country will join their favorite artists on the Magenta Carpet through a 5G-powered on-site activation during the “Noche de Estrellas” pre-show as T-Mobile welcomes fans and artists alike to a night of memorable and uplifting performances, including Camilo’s television debut of his hit song “BEBÉ,” with dynamic content and unique surprises designed to immerse fans in the “Premio Lo Nuestro” experience.
- State Farm returns to bring the surprising moments to Premio Lo Nuestro in an immersive, behind-the-scenes VIP experience across the Univision ecosystem in partnership with Clarissa Molina. Molina will star in a three-part, documentary-style social series, "The Making of PLN - Everyone is a VIP", bringing fans a look into the making of Premio Lo Nuestro 2021 - a night celebrating music, resilience, and hope. From rehearsals and choreography to red carpet and stage setup, Molina will give fans an exclusive backstage pass to see how the show comes to life, while honoring the everyday heroes who make it all possible, because like a good neighbor, State Farm is there. During the telecast, custom vignettes encapsulating the series will air within innovation units throughout the three-hour event.
- Ford will once again be part of the “Premio Lo Nuestro” celebration this year through exclusive on-air placements during the show. Ford will share their commitment to the Hispanic community ahead of the award show through a custom vignette showcasing the new Ford F-150 built to do great things as our community always does, Ford’s mission to help build a better and stronger community is what we strive for. Ford will be highlighted in split screen and countdown placements, as well as in sponsored billboards throughout the three-hour event.
- H&R Block, McDonald’s and Walmart will also celebrate “Premio Lo Nuestro,” joining Ford, T-Mobile, and State Farm, in supporting the program through Univision ad innovations airing throughout the three-hour event.