WABC-TV to broadcast Puerto Rican Day Parade
March 30, 2016
National Puerto Rican Day Parade, Inc. announced that WABC7-TV, Channel 7 will be the broadcast home and official English language television station of the 59th Annual National Puerto Rican Day Parade, live from Fifth Avenue, on Sunday, June 12, 2016. This is the first time that WABC-TV, which is New York’s most watched television station and reaches nearly 20 million viewers in the tri-state area, will broadcast the landmark family event. The entire four-hour Parade broadcast will air from Noon to 4:00 p.m. on Channel 7, and will also be streamed live on www.abc7ny.com.
“I am very proud to announce this new partnership, as it signals yet another turning point in the history of the National Puerto Rican Day Parade”, said Lorraine Cortés-Vázquez, Chairperson of the Parade. “While the Parade reaches millions of people of all ages and cultural backgrounds in person on Fifth Avenue, live television and online broadcasts enable us to reach the entire Puerto Rican diaspora around the globe. I welcome Channel 7 to our family, and I thank the company for joining us at this very exciting moment in the history and for its continued support of the Puerto Rican and Latino communities.”
In addition to coverage of the Emmy award-nominated parade, WABC-TV’s Eyewitness News will provide special coverage of parade-related cultural events leading to the June 12th broadcast and help raise awareness of community events year round through its community calendar.
“Channel 7 is proud to bring New York’s biggest, most colorful and exciting parade to even more people than ever before,” said Dave Davis, President and General Manager of WABC-TV, “We have a long standing relationship with the Puerto Rican community and we couldn’t be more grateful to celebrate with them.”
Eyewitness News anchors Joe Torres, David Novarro and reporter Carolina Leid will lead Channel 7’s coverage of this year’s event. The 59th Annual National Puerto Rican Day Parade will take place on Sunday, June 12th from 44th to 79th Streets on Fifth Avenue.
