Burson-Marsteller launches US-based Cuba Specialty Offering

Burson-Marsteller announced the launch of the Burson-Marsteller Cuba Specialty Team, a new US-based offering that provides clients with strategic counsel on the political and economic environments in both the U.S. and Cuba, as well as advice and guidance in planning for and communicating effectively about eventual Cuba market entry.
 
“The Obama administration’s decision to reinstate diplomatic ties with Cuba, and the evolving regulatory situation, make clear there will be significant opportunities for many enterprises in Cuba,” said Donald A. Baer, Burson-Marsteller’s Worldwide Chair and Chief Executive Officer. “To take advantage of those opportunities successfully, organizations will require counsel that provides comprehensive expertise about this evolving market.”
The Burson-Marsteller Cuba Specialty Team provides a varied portfolio of services to help clients analyze policy developments in the U.S. and Cuba, as well as position their organizations for success. Those services include real-time analysis of U.S. government policy developments and strategic communications planning and execution, including digital and social media outreach.
 
The Burson-Marsteller Cuba Specialty Team will be led by Ramiro Prudencio, President and CEO of Burson-Marsteller Latin America, based in Miami, and include professionals across Burson-Marsteller and several sister firms, including grass-roots communications firm Direct Impact and public-opinion research firm Penn Schoen Berland (PSB). “Burson-Marsteller has a long history of supporting clients on complex, cross-border issues in Latin America and across the world,” said Prudencio. “This new team will apply a multi-disciplinary approach to help clients plan and execute effectively for what is a unique opportunity to build business inCuba, consistent with US regulations.”