Burson-Marsteller announced that Patricia S. Caballero (Patty) has joined the firm as Managing Director, U.S. Business Development. She will manage the U.S. region's new business and marketing strategy to ensure new business growth across all practices, including Consumer and Brand Marketing, Corporate and Financial, Digital, Healthcare, Public Affairs & Crisis and Technology.
"I am thrilled to welcome Patty back to Burson-Marsteller; she brings with her a great track record of new business and marketing success on both the agency and client sides," said Burson-Marsteller U.S. CEO Mike Fernandez, to whom Caballero will report. "In this role, Patty will serve as a trusted resource for the firm's U.S. leadership team, focusing on growing both new and organic business and facilitating deeper integration across practices in the region."
With more than 25 years of experience as a communications and marketing executive, Caballero has expertise in developing and implementing strategies that promote engagement, awareness and action. She has held senior positions in corporate and agency environments, working with Fortune 500 companies, government entities and strategic partners. Most recently, she was Senior Vice President, Corporate Communications, greyhealth group (ghg), where she led the corporate communications practice and was responsible for growing client business. Before joining ghg, she worked at Cigna from 2001-2011 where she held two different roles - as Director of Marketing (2006-2011), overseeing message development and promotional strategy,and as Director of Public Relations (2001-2006), where her responsibilities included the development and execution of regional public relations strategies across the country
Earlier in her career, Caballero worked at Burson-Marsteller from 1993 to 2001 in a variety of capacities in the Public Affairs & Crisis and Corporate and Financial practices.
"I am excited to return to Burson-Marsteller to help build the business of a brand I know and love," said Caballero. "In today's ever-changing world, companies need agency partners who can build and share memorable narratives across a broad range of channels to reach a diverse group of stakeholders. This requires teams that can provide world-class strategic counsel, bring forward creative, game-changing ideas and deliver flawless execution on plan. That is at the heart of what Burson does, and I look forward to bringing that know-how to a broad range of new clients."