Iveliesse Malavé, former Vice President of Consumer and Entertainment Public Relations at Univision Communications Inc., launched The CC Shop, a communications collaborative that brings together marketing communications counselors with vast experience in multicultural marketing, public relations, event management and social media.
The boutique agency was co-founded with Favila Budyszewick, previously a Managing Director at Policy Wisdom. It offers clients a strong network from coast to coast and a talented pool of communications professionals with proven expertise and passion for the industry. (Explore: What Sets Us Apart).
“After leading multiple communications teams in-house and for some of the world’s top firms, I’m proud to launch a different kind of agency to address the needs of the new American reality,” said Iveliesse Malavé. “There is growing demand for experienced storytellers that can help brands make meaningful connections, she added.
“Now more than ever, it is critical to understand the cultural connections that bind us,” said Favila Budyszewick. “Culture extends far beyond language; it’s the understanding of the behaviors and beliefs that define a particular social, ethnic, or age group. Our goal is to bridge that divide by helping clients connect with their target audience through a deep understanding of their wants and needs.”