PR Industry veteran Andy Checo has ended his six-year stint at Havas FORMULATIN and joined Miami-based BODEN . Checo joins BODEN as Senior Director spearheading key accounts including L'Oréal’s Dermablend and AB InBev's Veza Sur among other agency clients. In the new role Checo will be responsible for developing and executing purpose-driven strategic communications campaigns that drive social and business impact for clients.
"Joining BODEN is an opportunity for me to keep expanding my experience working with brands who are seeking to build meaningful connections with the Hispanic community, those who want to build brand reputation and drive market growth with this highly important segment", said Checo. "BODEN has a leadership position in the marketplace, a proven track record, extraordinary talent, and I am excited to join them in their largest moment of growth."
"Andy is a communications leader; he also brings a rich, diverse perspective to all the work he does. His passion for our Hispanic community is unmatched', said Natalie Boden, President & Founder of BODEN. "For more than two decades he has worked on integrated communications campaigns for leading brands and today, based out of New York, he brings additional strength and leadership to the BODEN brand. I am thrilled to have him on board." Checo will report directly to Natalie Boden, working closely with BODEN partner Lauren Gongora and the agency's insights, creative and social teams.