Chic Influence launches

Bilingual multicultural marketing communications professional Lissette M. Rodriguez announced the launch of Chic Influence, a new public relations agency specializing in building influence with the powerful U.S. Hispanic market while simultaneously bringing client stories to the mainstream forefront. Based in New York City, the agency launches with two clients—Being Latino and Celebrity Hairstylist and Makeup Artist Gabriel Samra.

 “Hispanics are leading the charge when it comes to spending power and influence, so let’s challenge the status quo and put U.S. Hispanic consumers first when developing strategic marketing plans for our new diverse marketplace,” says Lissette M. Rodriguez, founder of Chic Influence. “We also want to bridge that gap with ‘general market’ media and have our clients featured beyond Hispanic media.”
 
“Diverse audiences are becoming the influential trendsetters in the mainstream market place, yet there is a huge gap when it comes to seeing culturally-diverse experts, businesses and celebrities in those media outlets,” added Rodriguez. “There are amazing brands and personalities with Hispanic roots who are influencing mainstream consumers and deserve to be a part of the larger American media landscape.”