Burson-Marsteller announced that Pedro De Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.
“We are delighted to welcome Pedro to our team,” said Jorge Ortega, Executive Vice President, Managing Director. “His track record working with high-profile multinational companies and organizations are invaluable assets to our firm.”
De Cordoba will help teams leverage these resources and others to build tailored communications campaigns that will connect clients with desired Hispanic audiences and drive business results.
De Cordoba, who is based in Miami, has more than 25 years of experience working for companies targeting the nation’s multicultural markets, including EVENTUS, Accentmarketing and LearningSoft, LLC. At EVENTUS, he served as Chief Strategy Officer responsible for the overall creative strategic development of multicultural strategies for clients including McDonald’s, Walmart and Dr. Pepper Snapple Group, and focused on growing the business through experiential marketing, sports and entertainment programs.
Before that, he served as Vice President of Strategic Brand Extensions at Hispanic marketing agency, Accentmarketing, where he played an integral role in the development and implementation of strategic marketing programs for clients including General Motors, Chevrolet, Farmers Insurance and the U.S. Navy. In addition, he was instrumental in developing sports and entertainment-related platforms for Major League Baseball and the FIFA World Cup, along with recording artists including Mana, Enrique Iglesias, Juan Luis Guerra and Pitbull. When he was Chief Marketing Officer of Internet start-up LearningSoft, which provides educational entertainment for children in the U.S., Europe and Latin America, De Cordoba developed all the go-to market strategies and led fundraising roadshow presentations with the CEO.
“Pedro’s deep experience will position Burson Latino well as we help our clients connect and engage with the fast-growing U.S. Latino marketplace,” added Mike Fernandez, U.S. CEO, Burson-Marsteller. “He is the type of world-class strategic counselor who has prompted clients to view Burson-Marsteller as the place to go when communications matter most.”
“I am thankful for the opportunity to lead the Burson Latino team, and excited to work alongside a top-notch team of professionals, each bringing unique insights, ideas and experiences to the table,” said De Cordoba. “An ever-growing multicultural marketplace breeds new business opportunities, and I look forward to tapping into my strategic planning, public relations and experiential marketing experience to capitalize on these opportunities and help grow Burson Latino.”