Havas FORMULATIN has been selected as Hispanic Public Relations Agency of Record (AOR) by Wonderful Pistachios, the world’s largest vertically integrated pistachio and almond grower and processor. Under the new partnership, Havas FORMULATIN will be launching a multi-faceted program that looks to improve the brand’s awareness and penetration among this important demographic. The program will include media relations, community events and consumer and influencer engagement.
“Having the right partner to engage with the Hispanic community is very important to us, as this is a core audience that has a direct impact on our overall success,” said Adam Cooper, Vice President of Marketing for The Wonderful Company. “Havas FORMULATIN was selected based on their ability to understand our brand priorities and personality, and align this with a creative and culturally relevant program, as well as demonstrating a deep knowledge of the Hispanic consumer.”
The partnership marks the first time the brand works with an agency as AOR for their Hispanic outreach.
“We are thrilled to have been selected by Wonderful Pistachios to lead its Hispanic outreach, and more importantly to have the unique opportunity for PR to lead the strategy behind these efforts’, said Michael A. Olguin, President of Havas Formula. “It is important for us to work with brands that recognize the significance of connecting with the Hispanic consumer in a meaningful and strategic way.”
