Republica announced today that it has been selected as the global strategic agency for Azamara Club Cruises, a subsidiary of Royal Caribbean Cruises, Ltd. As part of the assignment, Republica will lead myriad initiatives encompassing strategy, creative, media, digital, and social for the project launching Azamara’s new ship, the Azamara Pursuit.
Republica will work in partnership with Azamara and existing agencies to develop a unified, multifaceted marketing and communications strategy to showcase not only its brand, but also its unparalleled Destination Immersion® offering, which allows travelers to deeply experience the cultures of Azamara’s awe-inspiring destinations.
During an extensive agency review, Republica developed a campaign focusing on global luxury travelers, with the goal of driving awareness as well as increasing bookings of Azamara packages. The soon-to-be-launched campaign highlights Azamara’s commitment to offering longer stays at smaller ports where guests can experience more onshore — at locations where only smaller ships can reach.
“Azamara is a marvelous brand with legions of loyal customers, and we are excited to build new affinity with discerning, elite consumers around the world,” said Jorge A. Plasencia, co-founder, chairman, and CEO of Republica. “Partnering with Azamara, we have developed a solid, strategically-relevant campaign that we are confident will establish trust, create loyalty, and ultimately bring new customers to Azamara for years to come,” added Mr. Plasencia.