August 15, 2019

It’s increasingly clear that societal fragmentation is at least partly driven by fragmentation in personal identity. The acceleration of lifestage fluidity, the rising multiracial population, the expanding gender spectrum, and a plethora of other identity markers intersect uniquely for everyone. The emergence of microculturalism is a major test for businesses seeking to understand, reach, and accurately depict consumers. The Cultural Marketing Council just published their annual report titled, 2019 MULTICULTURAL MAJORITY RISES: LET’S LOOK AT SOCIAL MEDIA “STARS”.

To view and download report CLICK HERE.

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