Back-to-School Shopping Trends among Hispanics [INSIGHT]

  Latinum Network announced the findings of a survey conducted by the network’s VozLatinum community on back-to-school shopping trends among U.S. Hispanics.

Where is the Spend Happening?

The survey reveals that when it comes to back-to-school necessities, big box stores like Target, Walmart, and Kmart are the go-to location for back to school shopping, for both traditional school supplies (pencils, notebooks) and other back to school necessities (clothing, sneakers, backpacks).

82% of parents surveyed said they planned on buying school supplies at big box stores including Walmart, Target and Kmart.
    
45% of parents surveyed said they planned on buying school supplies at office supply stores including Office Max, Staples and Office Depot.
    
29% of parents surveyed said they planned on buying school supplies at online retailers including Amazon and eBay.

What’s driving this trend? Perhaps the back-to-school ad campaigns from big box stores like Kmart could be very appealing to both multicultural parents and children alike.

 

 

Where Is Total Back-to-School Spend?

Although big box retailers reign supreme for school supplies, there still remains a variety of shopping options when it comes to clothing, uniforms, shoes, and backpacks.

69% of parents surveyed said they planned on buying back-to-school necessities such as clothing, uniforms, shoes and backpacks at big box stores including Walmart, Target and Kmart.
    
42% of parents surveyed said they planned on buying back-to-school necessities such as clothing, uniforms, shoes and backpacks at department stores including Macy’s and JC Penney.
    
40% of parents surveyed said they planned on buying back-to-school necessities such as clothing, uniforms, shoes and backpacks at clothing stores including Gap, Old Navy and American Eagle.

What are the Must-Have Purchase Items?

For both stationery items and other apparel/shoe needs, parents are spending about $100-$150 per child, per category.

Parents were surveyed about “must-have” items for back-to-school. New brand-name shoes are at the top of the list for this year’s “must-have” items list, with Nike sneakers – and more specifically the brand’s Air Jordan line – the most popular product mentioned. Other apparel brands and high-end electronics (smartphones and Apple iPods) are also oft-repeated, while stationery items are listed infrequently.

Is there a “must-have” product or brand that’s really popular with your kids this year? Do any products/brands stand out to you as a parent?