Entravision signs with Nielsen for Local TV Market

Nielsen announced that Entravision Communications Corporation has signed a multi-year renewal agreement for Nielsen’s Local Television Measurement. Nielsen will provide TV measurement services to all of  Entravision’s 56 televisions stations with the majority located in 20 of the top 50 Hispanic markets. Entravision is the largest affiliate group of both the Univision and UniMás television networks.

Under this new agreement Entravision will continue to have access to Nielsen’s market-leading Local TV measurement data and services, including ratings services, Nielsen Local TV View (NLTV) tools and qualitative measurement with Nielsen Scarborough. These services will provide local stations with more granular viewing data trends of their market as well as richer and more robust qualitative insights about the local consumer including lifestyle choices, shopping preferences and media consumption.

Entravision’s Pulpo Media will leverage Nielsen Digital Ad Ratings (DAR) to provide advertisers with accredited metrics for millions of digital impressions. With DAR, Pulpo will be able to augment its data-driven platform to offer advertisers and agencies better campaign results and more sophisticated measures of success.

“Audiences are consuming more content than ever before, whether through our television stations, radio stations, websites or social media,” said Jeffery Liberman, Chief Operating Officer of Entravision. “Nielsen provides best-in-class services to help us market to all segments of our audiences, and allow our advertisers to reach sought-after consumers.”