August 23, 2014

The second wave of the Hispanic Millennial Project focuses on healthcare. It explores attitudes and behaviors associated with health, diet, and exercise, as well as health-related technology, insurance, and the Affordable Care Act (aka Obamacare).

This study shows that healthcare is a vital topic for Hispanic Millennials. On the one hand, the data suggests that Hispanic Millennials are at the forefront of the well-documented health “craze” sweeping the nation. On the other hand, as we will see, Hispanic Millennials’ cultural views about health are rooted in traditional ideas inherited from their older Hispanic cohorts. While they clearly diverge from conventional notions about health and wellness, they are also reinventing at the same time.

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