Latinas are the leading beauty market [INFOGRAPHIC]
January 14, 2017
Latinas are the fastest growing and highest-spending market segment for beauty representing 13% of the total $4.3 billion beauty market. Nearly half (45%) of Latinas believe outer beauty is a reflection of inner beauty, a trait instilled at a young age by their beauty-conscious mothers. To Latinas, beauty is more than a social norm, but also a cultural norm that plays a part in their everyday decisions.
They are remarkable loyal to brands and utilized social media channels to engage with products. Furthermore, they spend twice as much as all other women in the United States on beauty products.
