Life After COVID-19 & Building Coalitions Against Racism [REPORT]
May 5, 2020
ADMERASIA has launched an ongoing research series ADMERASIA COVID-19 MONITOR to help brands track the shifts in consumer attitude and demands during the pandemic to aid in a successful revival. Released on April 26th, Life After COVID-19 is the series’s first report, featuring findings from a proprietary online survey that examined Americans’ sentiments during the lockdown and their vision of life after.
The report zoomed into working professional groups in some of the biggest metropolitan areas in the U.S. that have been hardest hit by COVID-19, and highlighted nuanced findings of Asian Americans. A peek of the findings:
In the after-pandemic life,
- 71% will travel for vacation.
- 48% will prefer contactless payment.
- 46% will buy smart health-monitoring devices.
- 61% will be interested in trying 5G. For Asian Americans, this figure goes up to 70%. 32% will consider buying life insurance. For Asian Americans, this figure goes up to 39%.
To download report CLICK HERE.
