Media Rating Council nixes accreditation of Simmons National Hispanic Consumer Study

Media Rating Council (MRC) announced that its Board of Directors voted to remove MRC accreditation for the Simmons National Consumer Study, which includes the Simmons National Hispanic Consumer Study. The Simmons National Consumer Study, including the National Hispanic Consumer Study, had been accredited by MRC since 2005.

The MRC Board of Directors reached its decision based on an independent audit of the Simmons 2012 National Consumer Study that was carefully reviewed by a large audit committee representing the various media constituencies in MRC, as well as advertising agencies and advertisers, and after Simmons was afforded the opportunity to respond to the audit findings.