Millennials and Generation Z Place High Value on Independence, Dreams, and Self-Improvement

According to a recent online survey conducted by Ipsos Public Affairs on behalf of Johnson & Johnson ACUVUE, males and females vary vastly on some of today’s biggest hot button issues. When asked whether racial issues were improving in the U.S., males agree (strongly/somewhat) at almost double the rate than women did (50% vs. 27%, respectively). Males (36%) were also more likely to agree that politicians are trying to make their lives better when compared to females (20%).

•     Females (77%) were eleven percentage points more likely than males (66%) to saying that having a happy family was important (very/somewhat) to them.
•     Conversely, males (37%) were more likely to say that having a lucrative career was important to them compared to females (25%).

When it came to social media some gender gaps persisted when it came to social media. When asked they agreed (strongly/somewhat) whether social media helped them make friends, males (69%) were much more inclined than females (57%) to agree with the statement. Males (48%) were also more likely to agree that social media impacted their beliefs as opposed to only thirty-five percent of women agreeing with the same statement.

Differences between the sexes are not the only differences seen as there were many differences between the various age groups that make of the Millennial generation and Generation Z. When it came interacting with friends 14-17 year olds (27%) were much more likely to use Snapchat compared to the 18-24 year olds (20%) and the 25-35 year olds (9%). The 14-17 year olds (21%/9%/11%) were also much more likely to use Instagram, Twitter, and Skype compared to the 18-24 year olds (9%/6%/6%) and the 25-35 year olds (9%/7%/6%), respectively.

•     Personal appearance was most important to 14-17 year olds (59%) than fell off dramatically with 18-24 year olds (32%) but rebounded with 25-35 year olds (45%).