February 08, 2017

Nielsen announced that it has been granted accreditation by the Media Rating Council (MRC) for its inclusion of digital measurement in the TV ratings. The additional capability, known as Digital in TV Ratings, accounts for linear TV viewing occurring on desktop and mobile devices for participating programming sources. This is the first solution to receive accreditation from the MRC for its contribution to TV audience measurement for programming viewed on computers and mobile devices.

 

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