The Nielsen Total Audience Report: Q4 2016

News headlines were non-stop throughout 2016. The unrelenting flood of stories included not just the Presidential election but also Syria, refugees, Brexit, Zika, terror attacks, celebrity deaths, and tense relations between police and communities.

Americans responded by watching, listening to and reading more news – a lot more news. Our tally of increased usage across national and local TV, radio and digital sources shows a 2016 increase of 11.3 billion minutes of news consumption per week, compared to 2015.

In this edition of the Nielsen Total Audience Report, we examine this phenomenal increase in news. We look at which sources showed the greatest increase, whether the increases were due to an increase in consumers (reach) or more time spent with news per person. We show the profile of these news consumers by age and race/ethnicity. We look at news consumption in 2016 compared to 2012, the last U.S. Presidential election year.

To download report CLICK HERE.