Stuck at Home: Media Behavior in the time of Coronavirus

After 11 weeks of lockdown and quarantine in most of Europe and Asia, and as lockdown are starting to be relaxed in most markets, linear TV viewing levels are gradually returning to 2019 levels in many markets but we are still seeing the last two weeks up 4% to 10% vs 2019, despite the lack of sports and fresh content on TV.

In Canada, the US and the UK, viewing has fallen below 2019 by now. In the US in lockdown week 11, viewing was down -4% on Persons 2+ and -13% on adults 18-45.

The return of major sports competitions (European Soccer, NASCAR etc) may sustain consumption in June.

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