Ten Latina Millennial Nuances – Part 2
March 29, 2017
In this part 2 of Latina Millennial Nuances a deep dive into their mindsets and that of their Non-Hispanic counterparts, SSG reveals that Latina Millennials are more introspective, more concerned about healthier lifestyles, and more focused on how they reflect their confidence through beauty. Not surprisingly, the study found that Latina Millennials also build stronger family bonds, are more digitally connected and have higher trust of the internet.
About SSG:
We guide clients’ growth strategies leveraging advanced consumer research, marketing & sales analytics, ‘size of the prize’ scenario planning, innovative segmentations and predictive modeling.
Our end goal is to enhance clients’ marketing effectiveness and sustainable total growth through actionable & ‘ownable’ business and consumer segments insights.
By leveraging Client-side and Consulting experience, we arm clients and agencies with intelligence, drivers to purchase, customer journeys and strategic pathways across marketing Ps aligned with the highest ROI options for Gen Z, Millennial, Multicultural, Hispanic, African American, Asian American and Total Market.
