According to the US Census, more than 50% of individuals under 18 years of age will be ethnically and racially diverse this year. Moreover, the US population is expected to follow becoming a multicultural majority by 2044, making it essential for brands to deepen their understanding of this thriving demographic.
ThinkNow ConneKt enables clients to adapt to changing U.S. demographics and develop effective audience planning and media strategies to better serve consumers and support business growth. ThinkNow ConneKt is the only audience planning and segmentation tool focused on helping companies reach, engage and authentically connect to multicultural consumers.
"We are excited to relaunch ThinkNow ConneKt. After the beta test, we took what we learned from the feedback we received from our clients and retooled the technology. We are confident that ConneKt 2.0 will exceed expectations and deliver unprecedented access to hard to reach audiences, enabling ThinkNow to deliver on our promise to amplify the voice of multicultural consumers, "says Mario Carrasco, Co-Founder, Principal of ThinkNow, who also heads up the ConneKt product.
Monica Lee, Director of Product Management for ThinkNow ConneKt adds, "We are truly excited about this launch. We decided now was the right time for ThinkNow ConneKt, as companies prepare to address the growing multicultural consumer population."