Understanding the Shopping Habits of Mobile Searchers [REPORT]
September 20, 2014
41% of consumers conduct more searches on mobile devices than their PCs. Thenew study shares insights that can help marketers better understand and engage mobile searchers.
Search is the first step that most consumers take on the path to purchase, and by 2015, more will be searching on mobile devices than PCs. Our new study, “The Point of Influence: Understanding Mobile Shopping Search Habits,” offers a wealth of actionable insights that can help search marketers connect with this rapidly growing audience, such as:
image-mobile-search-study-inside-USEMobile search is a daily habit:
- 45% of mobile device owners conducted 2+ searches per day
- 58% said it’s the most convenient way to search
Mobile search is an integral part of shopping
- 49% of mobile owners researched products daily
- 24% bought something on their mobile device weekly
- 56% said mobile search has introduced them to new brands
Mobile searchers are motivated to buy—and buy quickly:
- 50% of mobile shopping-related queries resulted in a purchase
- 69% of purchases occurred in-person within 5 hours of the search
- 91% of mobile searches led to an average of 4.5 follow-up actions per searcher
This post just scratches the surface of what’s available in the full study. And to learn how to leverage the Yahoo Gemini marketplace for mobile search and native advertising, see “Reach Millions on Mobile with Yahoo Gemini” and “Yahoo Gemini Native Ads Unleash a Flood of Great Results.”
To download report CLICK HERE.
