Pretty strong words. Yes and very sad ones about the state of our advertising Industry.
For years we have been underneath the ‘sole of the boot’ of the mainstream agencies and broadcasters threading on our unique ability to handle advertising…
It’s not every day that you see Caribbean and L.A. in the same sentence but Junot Diaz, a young, MIT professor from the Dominican Republic, is making waves in “Mexican” L.A. Diaz, the New Jersey-raised writer who was awarded this year’s Pulitzer…
A study last year by the Pew Hispanic Center and the Pew Forum on Religion revealed some surprises regarding Latinos and religion, including the growing number of Latinos leaving the Catholic Church and joining various evangelical movements.
This spiritual…
We have enjoyed an incredible ride.
Dramatic population and ad budget increases over the years, thus so large that we are now considered one of the few bright spots in the advertising, marketing and media Industries.
We must be making…
Thomas Friedman wrote in his modern classic “The World is Flat,” about how the Internet has paved the way for a fluid cultural exchange that defies borders. As a result, young people chat with friends from other parts of…
With enormous lucidity, Federico Traeger’s “The Hispanic TV Commercial Today” (5/22/08) gives us what is probably the most coherent appraisal of U.S. Hispanic Advertising in today’s America.
Ghosts, myths, truths, half-truths are treated and dissected by this communicator with a…
Yup! Me at it again.
This time regarding all these awards that are out there with the hype and the need for recognition by so many and it means so little to effectively and efficiently moving product in the US…
The 1960’s radical Abbie Hoffman would probably be horrified to learn that he was being invoked in a discussion about corporate marketing but he said something several years ago that still resonates for this marketer: “never impose your language on…
Renowned social commentator Fareed Zakaria writes in his most recent book “the Post-American World” about the rise of the “the rest.” Zakaria explains how countries like India, China, Russia and Brazil have leveraged trade to open up and revitalize key…
A major CPG company recently shared some of their Hispanic research results at a large multicultural conference. One of the findings was that consumer communications should be inclusive of all Hispanics to reach all consumers regardless of language preferences, acculturation…
