Mexicanal has announced the renewal of its original production, “El Rayo Vida de Lucha,” an intimate, behind-the-scenes look at the life of famed Mexican wrestler, promoter and family man, Juan Padron Luna, AKA “Rayo de Plata.”
Telemundo announced the launch of its new nationwide pro-social campaign, Aprender es Triunfar (To Learn is to Succeed), aimed at encouraging students to pursue education in Science, Technology, Engineering, Arts and Mathematics (STEAM).
MundoFox announced the premiere of ‘El Mariachi,’ the original television series about a young musician, who after being unjustly imprisoned, escapes to seek revenge, regain his honor and win back the woman he loves. Premiering July 22nd, the series will air exclusively on MundoFox Monday through Friday at 9PM/8c.
As the ink dries on upfront deals, this is the time of year when we start talking about the ongoing impact of television for advertisers, but I wanted to take a slightly different approach. Rather than talk about the ongoing marriage of digital video with TV, I wanted to address what a fully integrated digital TV experience is starting to look like, and how that will change over the next three to five years.
For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.
Beginning Monday, July 14, viewers of WAPA America will get to enjoy the Colombian telenovela “Rafael Orozco, El Ídolo” (The Idol)-the story of the famous vallenato singer and the mystery behind his untimely death. “Rafael Orozco, El Idolo” will air Monday through Friday at 7pm ET.
ESPN Deportes will offer exclusive live coverage of the 2014 Gillette Home Run Derby on July 14 with special coverage starting at 7:30 p.m. ET. The Derby returns to Minnesota during All-Star Week at Target Field in Minneapolis, debuting with the new format this year.