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By Joe Castro - Zubi Advertising I never sleep better than during the holidays that now seem a faded distant memory. The new year has brought with it the reality of potentially great political change on the horizon, and with all the political rhetoric a reawakening to the disturbing truth of how Hispanics are viewed by many other Americans in this country.

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

It’s Ho! Ho! Ho! time, party time and looking to next year.  So with that said, here are my Top 10 pet peeves for 2012. 1- Professionals in our Industry need to understand the need to return calls and e-mails.  It is just proper business etiquette, even if there is not an opportunity to do business.  People need communication and have to deliver communication back to their people.  Two-way street.  Return your own calls, don't have you assistant do it.  Nobody, and I mean nobody is that important or that busy.

'm still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming "Media Evolved" conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he's still a racist.

I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about the US Hispanic Market.

As of late I'm hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere.

TV can do a lot of great things for brands but it can also make you impotent--and I can assure you that I did not intend to spell "important."  And that is what one is led to conclude after reading some of the reports coming out of last week's beer distributors' convention in Las Vegas.

  Carat USA and Aegis Media - Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets

  Over the last couple of years, mainstream ad agencies have tried to create specialty Hispanic or multicultural hybrids, division within division and /or attempted to put together people within to say they have the mul

  HBO is doing it right.

The channel that brings you "Boardwalk Empire," and brought you "Entourage," is once again bringing you "How to Make it in America."  Season Two debuted last night.

It's September 29...generally believed to be the birth date of the Grand Poobah of Spanish literature, Don Miguel de Cervantes.  Happy 464th!  Vamos Sancho!

After seeing Carlos Mencia's show in Las Vegas on September 16th (Mexican Independence Day), I don't expect him to get an invitation from Don Francisco.

According to Tony Ruiz - Managing Partner at New York based The Vidal Partnership, he stated yesterday at Broadcasting and Cable's - Multicultural TV Summit that the current levels of Hispanic targeted ad budgets and the fact that we need to m

While much of the marketing and media world--Spanish-language and English-language--still struggles with blatinos, the comic strip world keeps making big splashes.

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