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   By Jessica Pantanini, chair of the Association of Hispanic Advertising Agencies (AHAA) and COO of Bromley Communications.

 The week 8/30/10 to 9/5/10, marks the first time in Univision Network’s history that it was #1 in prime time, for an entire week, among Adults 18-49.

By Dennis Hernández - N'Contact

Check the article from USA Today on Friday, CLICK HERE.  This is why GM agencies are going after the Hispanic market, it makes perfect new business sense for them, the Hispanic market keeps growing and they have more access to CMOs.

The way the economy is and the constant GM advertising budget cuts, who has the most control over advertising budgets?  A Hispanic agency that handles 8-12% of the client’s advertising budget or a GM agency that handles 85%+? How many times have we seen a Hispanic agency working on a project and all of the sudden the client calls to stop the project because they have to use the funds for a GM project?  Well, GM agencies are no longer asking for an increment to their budget for a special project, they are going after the growing Hispanic market business.  Again, it makes perfect sense for GM agencies.

By Gene Bryan - CEO / HispanicAd.com

Earlier this week MTV announced this year's nominees for its Video Music Awards (VMAs) and one name you didn't hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi.  That's right,

  by Jose Villa

So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something.

"There's a huge audience out there that wants to see people on television that look and live their lives like they do.  We're happy to accommodate them."  That's how Steve Koonin, president of Turner Networks

There seems to be a pattern with Arizona.  First the refusal to honor Dr. Martin Luther King, Jr. with a holiday and now an anti-Hispanic immigration law.

   I need the opinion of my Hispanic advertising colleagues.

     Competing fair and square is the American way.  Right?

  By Chiqui Cartagena

Good news.

      By Joe Zubizarreta / Zubi Advertising.

On the TV screen that is.  And it only cost him $80.  And he doesn't work for an ad agency.

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