By Silvia Alvarez / Zubi Advertising

   by David Queamante

Those of you who are familiar with my rants will recall a similar post last year.  But seriously folks, something is very wrong with the white female-dominated New York-based Women in Communications (

    The current edition of LatinCast, we’ll be exploring the hot, trend setting consumer segment marketer call “urban youth”.

    By Lisa M. Martin - Public Relations Account Executive/Creative Civilization

No pressure.

I work with two of the founders of Hispanic marketing.

   Gisela Girard  is President and COO of Creative Civilization — An Aguilar/Girard Agency, which she founded along with her partner and husband, Al Aguilar in 1999.  Besides leading her agency to a successful position as both a general

   There is something very interesting that happens when you visit Barcelona (or Catalunya for that matter).  Most residents are bilingual and live in that bilingual world with ease…not very different from Latinos in the US.  Now, I am very cle

There's no doubt, as was pointed out in a recent analysis of Hispanic news stories, that a Puerto Rican was the Hispanic highlight of 2009--Sonia Sotomayor.  But if we can point to one Latin nationality that has

   On October 4th, 2009 I was lucky enough to be in attendance at the 3rd annual ADCOLOR Awards which took place in Phoenix, AZ at the Biltmore hotel amongst a record setting crowd of roughly 500 guests.  In my opinion, the main highlight of th

At the inaugural Tecate Premios Deportes a couple of years ago, Denver Nuggets star Carmelo Anthony stood at the podium and proudly proclaimed in Spanish that his father was Boricua.  Clearly no one from the

   For many of you that do not remember the early years of our industry, we lived them and can tell you that there were intuitive strategic initiatives that help establish credibility and trust in our pioneers and allow

I think the US Tennis Association (USTA) may need to begin channeling that famous ABC Sports tagline: "the thrill of victory and

In it's August 10th cover story about marketing to Hispanics, the Miami Herald opened its article with a reference to Univision's Saturday-night variety show host Don Francisco.  No big deal but the

  Kathleen Haley, Director of Multicultural Marketing for HP joins us to shares what it takes to develop a thriving marketing campaign.  Through a heavy guerilla and geo-targeted digital marketing push, Miami con

We can now rest a little better knowing that we won't have to listen to another Senator asking about wise Latinas.  But if you think the debate at Sonia Sotomayor's confirmation hearings, especially about her