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    Just like probably everyone in our industry I have been watching the current NBC News Nightly News series this week on Hispanics in America titled "We the People," however I want to call your attention to a web

   After reviewing our travel and entertainment budget for 2009 to attend NATIONAL events.  We have decided to share our “Must-Attend List” of NATIONAL - US Hispanic Advertising, Marketing & Media focused events tha

     Like many other Americans I was inspired by the “We are One” concert in Washington, D.C. on the eve of Barack Obama's presidential inauguration.

    As I listened to last Fall's Big Three congressional hearings, which revived talk about a possible GM-Chrysler merger, call me crazy but I wondered whether we should also be talking about a merger between Univision

Manny Gonzalez & Richard Zaldivar

    Like most of you, I am glad that the Presidential elections are behind us. It was the longest road to the Whitehouse in modern times. And with 24/7 coverage, it made 22 months seem like 22 years.

The Jon Stewart of Spanish-language TV, Jaime Bayly, pretty much endorsed Obama on Wednesday night.  Why is this news?  Well, if you're a regular viewer of Bayly's talk show on Mega TV in Miami (airing nation

So what do Geor

Tuesday night TV in Miami was an absolute classic--and I would submit historic.  I would go so far as saying that it was historic TV programming in ANY LANGUAGE.

I've often said that there are really only a handful of companies that truly get multicultural marketing, and State Farm is one of them.  It is not surprising that these few companie

It's not every day that Univision undertakes major collaborations for special events, and the upcoming "Premios Deportes" i

It's not every day that you see Caribbean and L.A.

The 1960's radical Abbie Hoffman would probably be horrified to learn that he was being invoked in a discussion about corporate marketing but he said something several years ago that still resonates for this

Renowned social commentator Fareed Zakaria writes in his most recent book “the Post-American World” about the rise of the “the rest.”  Zakaria explains how countries like India, China, Russia and Brazil have leveraged trade to open up and revi

Carlos SantiagoA major CPG company recently shared some of their Hispanic research results at a large multicultural conference.

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