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So what do Geor

For a place known as a Mexican city, L.A. has recently shown how it continues to grow as a multicultural megapolis.  I'm continually intrigued not only by the confluence of Latino cultures but also by how L.A

I've often said that there are really only a handful of companies that truly get multicultural marketing, and State Farm is one of them.  It is not surprising that these few companie

The son of undocumented Mexican immigrants has just done the unexpected at the 2008 Beijing Olympics: winning a gold medal in freestyle wrestling.  Henry Cejudo, who moved around a lot growing up in the U.S.,

It's not every day that Univision undertakes major collaborations for special events, and the upcoming "Premios Deportes" i

It's not every day that you see Caribbean and L.A.

    A study last year by the Pew Hispanic Center and the Pew Forum on Religion revealed some surprises regarding Latinos and religion, including the growing number of Latinos leaving the Catholic Church and joining vari

The 1960's radical Abbie Hoffman would probably be horrified to learn that he was being invoked in a discussion about corporate marketing but he said something several years ago that still resonates for this

Renowned social commentator Fareed Zakaria writes in his most recent book “the Post-American World” about the rise of the “the rest.”  Zakaria explains how countries like India, China, Russia and Brazil have leveraged trade to open up and revi

     There’s an old saying about television ratings: You can’t fall off the floor.
But with her CBS Evening News ratings at abysmally low levels, Katie Couric and crew have proven that their ethics can.

It seems to be getting tougher to crack the Hispanic space these days but if you're going to do it then do it big and do it RIGHT.  MySpace Latino's launch concert on April 11 in Miami is a great example.

 Thank goodness I decided to take a breather before I posted this latest entry.  I wrote it but set it aside, and then bam!  I read the big news about Jackie Hernandez-Fallous joining Telemundo....the challen

Honestly, I cringe every time I read something that essentially equates good marketing with TV, whether you're talking about English-language or Spanish-language TV.  So when I recently read about Nielsen's "

A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand's H

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