Bromley/MS&L Wins Multiple National & Global Awards.

The recent streak of honors awarded to Bromley/Manning, Selvage & Lee exemplifies the quality of public relations
targeting Hispanics. San Antonio-based Bromley/MS&L, one of the few Hispanic marketing companies to receive multiple awards this year, was recognized globally and nationally for its client work with both Western Union and Boy
Scouts of America.

The Western Union Helping Hands campaign helped establish a global community relations initiative to empower Western Union consumers to make positive changes in their lives. Through community partnerships, outreach materials, workshops and special events, the Bromley/MS&L program provided resources to Central Americans in the U.S. in important areas such as health, money, schools, immigration, job opportunities and workers’ rights.

Western Union’s Eugenio Nigro, marketing director for Latin America and the Caribbean, says the Western Union Helping Hands program was developed to help bring to life its Spanish tagline, “Western Union es Confianza” (Western Union
is Trust). “Helping Hands helps people to help themselves,” says Nigro. “To date, our program has provided assistance to not only thousands of newly-arrived immigrants to the U.S., but to also 7,200 people a day in Nicaragua and 2,500 a year in El Salvador.”

The Boy Scouts of America campaign, entitled ¡Scouting! Vale la Pena, succeeded in designing a synchronized public relations and advertising outreach campaign to boost awareness of Scouting and the values of Scouting among Hispanic youth, parents and community leaders in South Texas.

“The development of the ¡Scouting! Vale la Pena campaign was strategically planned and executed,” says Phil Bevins, director of external communications for Boy Scouts of America. “Our pre- and post-survey results proved that utilizing public relations for this grassroots effort helped significantly meet and exceed our goal in increasing awareness and membership among Hispanics.”

2001 AWARDS TO DATE

Western Union
Community Relations Campaign of the Year
2001 SABRE Awards
Paul Holmes Group

Marketing Campaign of the Year
2001 Silver Spur Awards
Texas Public Relations Association (TPRA)

Corporate Campaign of the Year
2000 Silver Star Awards
Manning, Selvage and Lee (MS&L) Global Competition

Honorary Mention
2001 Golden World Awards
International Public Relations Association (IPRA)

Finalist: Non-Profit Campaign of the Year
2000 PRWeek Awards
PR Week Magazine

Boy Scouts of America
Award of Excellence for Multicultural Public Relations
2001 Silver Anvil Awards
Public Relations Society of America (PRSA)

Community Relations Award for Excellence
2001 Golden World Awards
International Public Relations Association (IPRA)

Community Relations Campaign of the Year
2001 Silver Spur Awards
Texas Public Relations Association (TPRA)

Media Relations Campaign of the Year
2001 Silver Spur Awards
Texas Public Relations Association (TPRA)

Merit Award
2001 Gold Quill Awards
International Association of Business Communicators (IABC)

Finalist: Multicultural Marketing Campaign of the Year (2 entries)
2000 PRWeek Awards
PRWeek Magazine

Honorable Mention
2000 Silver Star Awards
Manning, Selvage and Lee (MS&L) Global Competition