HOT OFF THE NET: Lincoln Mercury @ The Bravo Group.

Lincoln Mercury has named The Bravo Group as it’s new Hispanic advertising agency of record to handle its expanding Hispanic marketing business.

The Bravo Group will be responsible for Lincoln Mercury’s Hispanic advertising campaigns, which will be centered on three key markets: New York, Miami, and Los Angeles.

“We chose an agency to help Lincoln Mercury increase awareness and buying consideration of Lincoln and Mercury models among the growing Hispanic market,” said Deborah Wahl, Lincoln Mercury Marketing and Communications manager. “We look forward to working with The Bravo Group.”

“We are delighted to serve as the Agency of Record for Lincoln Mercury. Along with our expertise in this important market, we want to offer Hispanic consumers an opportunity to discern the advantages and benefits that Lincoln Mercury vehicle owners enjoy” stated Daisy Exposito, President and CEO, The Bravo Group.