International Masters Publishers @ LatinWorks.

International Masters Publishers Inc (IMP) announced that LatinWorks will be spearheading new direct response advertising campaigns to help IMP successfully expand their market share of the Hispanic consumer segment in the US.

IMP develops, publishes and direct markets informative products ranging in consumer-interest categories from cooking, to hobbies (e.g., crafts, gardening) & health, to skills (e.g., home repair, home PC usage) & other interests (e.g., music, spirituality). In adding direct response television [DRTV] efforts to their successful Hispanic marketing approach, IMP is looking to LatinWorks’ expertise to craft highly engaging creative ideas that can help them acquire and retain profitable continuous revenue relationships with targeted Hispanic consumer segments.

“We chose LatinWorks because of their outstanding creative ability and reputation in understanding how to successfully engage the Hispanic consumer,” said David Steward, CEO of IMP. “We were impressed with the quality of their ideas, as well as the impressive performance and results they have helped deliver for major brands in the USA.”

While most of the work is expected to debut in early 2003, the agency will begin strategic planning and creative development in the current 4th quarter.